From creating videos for your website Company Email List to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and Company Email List build a loyal following who will be more apt to purchase from Company Email List you. Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.
This article focuses on using Company Email List video in your email marketing. Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration. I've talked about Company Email List using video many times in the past, but in case you're still not convinced or didn't think to use video in your email marketing efforts, it's time to pay close attention. According to a study done by Super Office Company Email List, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent). Some other benefits of video marketing: Before you start brainstorming ways to use video in Company Email List email, you need to know how it plays in different email clients. There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Company Email List Yahoo Mail, and some of them don't support the requirements for using email with video.
Traditionally, marketers would use HTML5 Company Email List (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren't able to play it. Many popular Company Email List providers will only show a fallback image, and your marketing message will be lost in the crowd.